Lifecycle
Growth
- [a.]Lifecycle Architecture
- [b.]List Growth & Sign-up Forms
- [c.]Behavioural Segmentation
- [d.]Event-Triggered Messaging
- [e.]Personalisation & Dynamic Content
- [f.]Campaign Planning & Execution
- [g.]Email, SMS + WhatsApp Orchestration
- [h.]Subscriptions & Loyalty
- [i.]Deliverability & Compliance
- [j.]Reporting in OENA® Lens
Email, SMS and loyalty systems — built to turn first orders into lasting customer relationships.
Your existing customers are your most profitable audience. We build lifecycle programmes that recognise where each customer is in their journey and respond with the right message at the right moment.
Built on Klaviyo, our work spans flow architecture, behavioural segmentation and campaign planning across email, SMS and WhatsApp, through to subscriptions and loyalty. Klaviyo’s predictive AI and real behaviour, from purchase history to browsing and engagement, shape who hears what and when, so communication feels personal at scale rather than simply louder.
The outcome is retention that compounds: higher repeat purchase, stronger lifetime value and more revenue from the audience you already own, with every flow and campaign tracked in OENA® Lens.
Platform ecosystem
Tailored email and sms solutions
for start-ups and growing brands.
Our email systems are built to drive retention and repeat revenue. From sign-up forms that grow your list to flows and campaigns that respond to customer behaviour — every send is relevant and measurable.
- List growth and sign-up forms
- Lifecycle flow architecture
- Behavioural segmentation
- Personalisation and dynamic content
- Campaign planning and execution
- Deliverability and inbox health
- Testing and optimisation
- Revenue reporting in OENA® Lens
SMS & WhatsApp
SMS and WhatsApp reach customers in the most personal inbox there is. We design concise, timely messaging across both channels that complements email — driving action without fatigue.
- SMS and WhatsApp strategy
- Opt-in, consent and compliance
- Event-triggered messaging
- WhatsApp template design and approval
- Rich media and interactive messages
- Email, SMS + WhatsApp orchestration
- Frequency and fatigue control
- Performance reporting in OENA® Lens
Subscriptions
Subscriptions turn one-off purchases into predictable revenue. We design the offer and the lifecycle around it — from first sign-up to renewals, skips and win-backs — so subscribers stay longer and churn less.
- Subscription offer strategy
- Subscription platform integration
- Onboarding and welcome journeys
- Renewal and upcoming order reminders
- Skip, swap and pause journeys
- Churn prevention and win-back
- Subscriber segmentation
- Subscriber reporting in OENA® Lens
Loyalty
Loyalty rewards the customers who matter most. We design points, tiers and referral programmes that give customers a reason to return — and connect them to your lifecycle so every reward drives the next order.
- Loyalty programme strategy
- Points, tiers and rewards
- Referral programmes
- Loyalty platform integration
- VIP and tier-based journeys
- Reward reminder and expiry flows
- Member-only campaigns
- Loyalty reporting in OENA® Lens
Not hiring. Not outsourcing.
A new model built for modern brands.
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Three ways to build, operate and scale connected commerce growth, with OENA® Lens included in every signature engagement.
FRAMEWORK®
From £4,550/mo
We establish the acquisition, lifecycle and measurement foundations required for profitable, measurable growth.
What’s included
- Meta acquisition management with creative testing
- Klaviyo core flows and campaign rhythm
- Shopify conversion foundations and measurement
OENA® Lens included
Core acquisition and lifecycle view, prioritised actions and a monthly decision review.
FLAGSHIP®
From £6,600/mo
We connect acquisition, creative, lifecycle and CRO into one continuously improving growth system.
What’s included
- Cross-channel acquisition across Meta and Google
- Klaviyo lifecycle optimisation and campaigns
- Creative, CRO and journey experimentation
- AI-accelerated Shopify development workflows
OENA® Lens included
Connected cross-channel intelligence, customer and creative signals, experiment tracking and bi-weekly decision reviews.
FULLSAIL®
CUSTOM/mo
We operate as an integrated senior growth function—directing channels, experimentation, data and commercial decisions alongside your team.
What’s included
- Acquisition strategy and operation across channels
- Complete Klaviyo ecosystem and customer lifecycle
- Shopify optimisation, commercial experimentation and custom measurement
OENA® Lens configured around your business
Custom commercial data, forecasting, investment modelling, customer and margin signals, executive decision support and an embedded growth rhythm.
