Paid
Media
- [a.]Full-Funnel Campaign Architecture
- [b.]Creative Testing & Iteration
- [c.]Audience & Signal Strategy
- [d.]Budget Pacing & Scaling
- [e.]Performance Insight & Optimisation
- [f.]TikTok-Native Creative Strategy
- [g.]UGC Scripting & Direction
- [h.]Trend-Led Ideation & Testing
Precision-led performance across Meta, Google and TikTok — built to scale with intent.
We plan, launch and optimise paid campaigns that grow revenue efficiently. Creative strategy, audience targeting, bidding and budget are run as one system, so every pound is working towards the same goal.
Our approach pairs platform-native creative, including AI-powered and UGC production, with disciplined testing. We read real signals, cut what isn't working and scale what is, with transparent reporting through OENA® Lens so you always know what's driving results.
Whether you're scaling acquisition, reaching new audiences or improving efficiency in a mature account, we build paid programmes that keep improving over time, rather than peaking at launch.
Platform ecosystem
Tailored paid social solutions
for start-ups and growing brands.
Meta Ads
Our Meta ads combine structured strategy with performance-driven creative. We plan, test, and optimise campaigns built to convert and scale.
- Full-funnel campaign architecture
- Structured creative testing
- Audience and signal strategy
- Partnership Ads & whitelisting
- Budget pacing and scaling
- Learning phase optimisation
- Performance reporting & insight
- Ongoing efficiency improvement
TikTok Ads
Our TikTok ads blend platform trends with creative performance. We script and edit content that feels organic — but sells.
- TikTok-native creative strategy
- UGC scripting and direction
- Trend-led ideation and testing
- High-velocity creative iteration
- Spark Ads amplification
- Hook and format optimisation
- Creative-led audience testing
- Performance-driven scaling
Google Ads
Our Google ads capture demand where it already exists. We build Search, Shopping, and Performance Max into one system that turns high-intent traffic into revenue — not just clicks.
- Search and Shopping campaign strategy
- Performance Max management
- Shopping feed optimisation
- Keyword and intent mapping
- Smart bidding and ROAS scaling
- Brand and non-brand structuring
- Ad copy testing and iteration
- Conversion tracking and attribution
Not hiring. Not outsourcing.
A new model built for modern brands.
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Three ways to build, operate and scale connected commerce growth, with OENA® Lens included in every signature engagement.
FRAMEWORK®
From £4,550/mo
We establish the acquisition, lifecycle and measurement foundations required for profitable, measurable growth.
What’s included
- Meta acquisition management with creative testing
- Klaviyo core flows and campaign rhythm
- Shopify conversion foundations and measurement
OENA® Lens included
Core acquisition and lifecycle view, prioritised actions and a monthly decision review.
FLAGSHIP®
From £6,600/mo
We connect acquisition, creative, lifecycle and CRO into one continuously improving growth system.
What’s included
- Cross-channel acquisition across Meta and Google
- Klaviyo lifecycle optimisation and campaigns
- Creative, CRO and journey experimentation
- AI-accelerated Shopify development workflows
OENA® Lens included
Connected cross-channel intelligence, customer and creative signals, experiment tracking and bi-weekly decision reviews.
FULLSAIL®
CUSTOM/mo
We operate as an integrated senior growth function—directing channels, experimentation, data and commercial decisions alongside your team.
What’s included
- Acquisition strategy and operation across channels
- Complete Klaviyo ecosystem and customer lifecycle
- Shopify optimisation, commercial experimentation and custom measurement
OENA® Lens configured around your business
Custom commercial data, forecasting, investment modelling, customer and margin signals, executive decision support and an embedded growth rhythm.
