Shopify
Commerce
- [a.]Shopify & Shopify Plus Builds
- [b.]Custom Themes & Functionality
- [c.]Replatforming & Migrations
- [d.]Apps & Integrations
- [e.]Speed & Core Web Vitals
- [f.]CRO & Experimentation
- [g.]Funnel & Journey Optimisation
- [h.]PDP, Cart & Checkout
- [i.]AI Search Readiness
- [j.]Experiments Tracked in OENA® Lens
Shopify builds and optimisation — engineered so every channel lands on a store that converts.
Your store is where every campaign, email and ad ends up. We design, build and optimise Shopify and Shopify Plus experiences that are fast, flexible and shaped around how your customers actually buy.
From new builds, custom themes and migrations to CRO audits and hypothesis-led testing, every change is grounded in clean architecture and real customer data. We use AI to accelerate development and to make your catalogue ready for AI search, so you ship faster and get found sooner.
The result is a platform that grows with you. Faster pages, fewer drop-offs, and conversion data that feeds straight into OENA® Lens, so every change is measured against revenue.
Platform ecosystem
Shopify builds and optimisation
for ambitious D2C brands.
Builds & Development

Fast, flexible Shopify and Shopify Plus builds — engineered around how your customers buy, documented so your team can run them, and accelerated with AI so they ship sooner.
- New builds and replatforming
- Shopify Plus and checkout
- Custom themes and sections
- Bespoke functionality
- Apps and integrations
- Speed and Core Web Vitals
- AI-accelerated development
- AI search readiness
CRO & Performance

We use data, insight and experimentation to remove friction across the journey — so customers move, decide and convert, and every win is measured against revenue.
- Journey and funnel analysis
- CRO audits and prioritisation
- Hypothesis-led experimentation
- A/B and UX testing
- PDP, cart and checkout optimisation
- Drop-off and friction diagnosis
- Revenue and funnel optimisation
- Experiments tracked in OENA® Lens
Not hiring. Not outsourcing.
A new model built for modern brands.
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Three ways to build, operate and scale connected commerce growth, with OENA® Lens included in every signature engagement.
FRAMEWORK®
From £4,550/mo
We establish the acquisition, lifecycle and measurement foundations required for profitable, measurable growth.
What’s included
- Meta acquisition management with creative testing
- Klaviyo core flows and campaign rhythm
- Shopify conversion foundations and measurement
OENA® Lens included
Core acquisition and lifecycle view, prioritised actions and a monthly decision review.
FLAGSHIP®
From £6,600/mo
We connect acquisition, creative, lifecycle and CRO into one continuously improving growth system.
What’s included
- Cross-channel acquisition across Meta and Google
- Klaviyo lifecycle optimisation and campaigns
- Creative, CRO and journey experimentation
- AI-accelerated Shopify development workflows
OENA® Lens included
Connected cross-channel intelligence, customer and creative signals, experiment tracking and bi-weekly decision reviews.
FULLSAIL®
CUSTOM/mo
We operate as an integrated senior growth function—directing channels, experimentation, data and commercial decisions alongside your team.
What’s included
- Acquisition strategy and operation across channels
- Complete Klaviyo ecosystem and customer lifecycle
- Shopify optimisation, commercial experimentation and custom measurement
OENA® Lens configured around your business
Custom commercial data, forecasting, investment modelling, customer and margin signals, executive decision support and an embedded growth rhythm.










